Novae Group plc
                          Director / PDMR shareholding

The  executive directors of Novae Group plc  (?the Company? or ?the Group?) have
acquired  £1.00 ordinary  shares in  the Company  (?Shares?) as  a result of the
release of an LTIP award and the release of deferred bonuses payable in shares.
As a result, the executive directors? direct holdings have increased by 870,661
in the aggregate.

The  directors? beneficial interests now amount to 3,016,975 Shares representing
4.12% of the Company?s issued ordinary share capital.

The changes in their holdings are as follows:

1.         Release of Shares from Long Term Incentive Plan

On  4 January 2010, the executive directors received 532,545 Shares in aggregate
in  respect of awards made under the  terms of the 2005 Long Term Incentive Plan
(?LTIP?) on 8 January 2007 (?the 2007 Award(s)?).

The 2007 Awards were released by the Trustee of the LTIP, Ogier Employee Benefit
Trustee  Limited (?the Trustee?), following  the satisfaction of the performance
conditions  and  the  subsequent  completion  of  the  performance  period.  The
performance  conditions relating to this release  were fully satisfied as at 31
December  2008, as  reported  in  the  Company?s  2008 annual report.  A further
560,000 Shares were released to 73 other employees on the same date.

Individual net beneficial interests of directors are shown in the table below.

2.         Deferred 2007 and 2008 bonuses payable in shares

On  14 March 2008 and 6 March  2009, the executive directors  of Novae Group plc
were  awarded deferred bonuses payable  in Shares in respect  of the years ended
31 December   2007 and  31 December  2008 respectively,  subject  to  continuing
employment  or good leaver status (?the Deferred Bonus(es)?).  When the 2007 and
2008 Deferred  Bonuses were awarded, the Company?s  Shares were trading at £3.45
(price  adjusted for  the effect  of the  1 for 10 share consolidation on 19 May
2008) and £2.86 respectively.

The  2007 and 2008 Deferred Bonuses were  announced on 14 March 2008 and 9 March
2009 respectively  and  have  been  included  gross  in  the directors? declared
beneficial  interests in the Company?s issued ordinary share capital since those
dates.

The Deferred Bonuses were to be released in three equal tranches over the period
to  March 2011 (in  respect of  2007) and March  2012 (in respect of 2008).  The
release of the first tranche of the 2007 Deferred Bonus was announced on 9 March
2009.

The  Remuneration Committee has decided to release the remaining tranches of the
Deferred  Bonuses, amounting to 943,172 Shares in aggregate, on 4 January 2010,
subject  to an enforceable undertaking to return  the Shares in the event of the
termination  of the director?s  employment other than  as a good leaver, thereby
preserving  the original retention objective   The  release is beneficial to the
Group by avoiding the cost over three years of grossing-up payments made in lieu
of  accumulated dividends in order to  account for the difference between income
and  dividend tax rates.  A further  327,233 Shares have been similarly released
to  six other  senior managers  in the  Group, subject  to the  same enforceable
undertakings as to their return.

Individual net beneficial interests of directors are shown in the table below.

Net beneficial interests

On  release, the Deferred Bonuses  and 2007 Awards are subject  to income tax at
the  recipient?s marginal rate of  40% (?Tax?) and employee?s National Insurance
contributions  (?NIC?) at  1% on the  value of  the Shares.  The Shares  sold by
directors to cover Tax and NIC were sold on 4 January 2010 at £2.9825 per Share.

+---------+---------+------+---------+----------+-----------+-----------+------+
|Name     |Direct   |     %|Release  |Release of|Aggregate  |Beneficial |     %|
|         |holding  |      |of 2007  |Deferred  |disposals  |interest   |      |
|         |b/fwd    |      |LTIP     |Bonuses   |for Tax and|c/fwd      |      |
|         |(1)      |      |Award    |net of    |NIC        |(2)        |      |
|         |         |      |net of   |41% sales |           |           |      |
|         |         |      |41% sales|for Tax   |           |           |      |
|         |         |      |for Tax  |and NIC   |           |           |      |
|         |         |      |and NIC  |          |           |           |      |
+---------+---------+------+---------+----------+-----------+-----------+------+
| JR Adams|  402,434|0.550%|   62,840|   109,478|  (119,750)|    574,752|0.785%|
+---------+---------+------+---------+----------+-----------+-----------+------+
|      ORP|  198,401|0.271%|   62,840|   115,794|  (124,140)|    377,035|0.515%|
|  Corbett|         |      |         |          |           |           |      |
+---------+---------+------+---------+----------+-----------+-----------+------+
|  MK Fosh|  668,640|0.913%|   62,840|   143,166|  (143,159)|    874,646|1.195%|
+---------+---------+------+---------+----------+-----------+-----------+------+
|PC Matson|  404,889|0.553%|   62,840|   109,478|  (119,750)|    577,207|0.788%|
+---------+---------+------+---------+----------+-----------+-----------+------+
|       AM|  471,950|0.645%|   62,840|    78,545|   (98,252)|    613,335|0.838%|
|  Nichols|         |      |         |          |           |           |      |
+---------+---------+------+---------+----------+-----------+-----------+------+

1          Direct holding b/fwd excludes deferred bonuses payable in Shares.
2          Beneficial  interest  c/fwd  includes  the  net  movement in reported
beneficial  interest arising on  the release of  the Deferred Bonuses, sales for
Tax  and NIC, and, in  some cases, on the  movement of Shares from the Company?s
Share  Incentive Plan (?SIP?) to the director?s Self Invested Personal Pension.
It excludes LTIP awards which are disclosed annually.
3           The  directors?  SIP  interests  are  disclosed annually and are not
normally included in the reported aggregate beneficial interest.

Employee Benefit Trust holdings

On  4 January  2010 the  Trustee  notified  the  Company  that  there  was a net
reduction  of 1,352,560 Shares  held in  the trust  following the release of the
Deferred  Bonuses  and  the  2007 Awards  (and  similar releases to other senior
employees).  Following these transactions, the Trustee holds a total of 658,429
Shares,  representing 0.899% of the Company?s issued ordinary share capital. The
executive directors of the Company, together with other employees, are potential
beneficiaries under the trust and are therefore treated as having an interest in
such Shares.

For further enquiries:
MJ
Turvey
Group Legal Counsel and Company Secretary

020 7903 7300


[HUG#1370104]