Northland Power Inc. announced the launch of a refreshed brand as part of its new global brand strategy. Developed to reinforce its vision for building a sustainable and carbon-neutral world, the refresh is designed to create visual impact in an evolving digital era, drive consistency across borders and strengthen recall between Northland's work, projects and assets. Key changes to the visual identity as part of the refresh include: Updated logo design – Rooted in Northland's brand story, the new logo combines the Yin & Yang symbol signifying balance through carbon-neutrality and the infinity symbol represented by renewable power, creating a visual mark that evokes constant movement.

Bolder greens and welcoming blues – With the green palette symbolizing the earth, and the blue palette symbolizing wind and water, these primary colours serve as a constant visual reminder of what drives Northland as an organization - to power the planet. Modernized tagline – “Intelligent Energy. Greener Planet” consolidates Northland's vision into simple terms, echoing the fast-paced, modern world.

These words illustrate the organization's core vision that has been in place since the very beginning.