New Nordic Healthbrands AB (publ) announced that Mr. Tage Juhl Finninge has accepted the position as Chief Commercial and Operating Officer of NEW NORDIC. The position is an extension of the company's COO position and Tage will be responsible for daily operations, sales, and execution of NEW NORDIC's strategy. Together with CFO, Ivan Ruscic and CEO, Karl Kristian Bergman Jensen, Tage will form the Executive Management Team at NEW NORDIC.

Tage comes from E. Sæther A/S, a distributor of more than 100 well-known, international fragrance, make-up, hair and skin care brands in Scandinavia. Tage worked 25 years for E. Sæther and the last 11 years as CEO where he helped accomplish an impressive growth. Tage has a M. Sc.

(Cand. Merc. IMM) from Copenhagen Business School and Ivey Business School, Canada.

Tage will start at New Nordic 24th October 2022. Mrs. Ditte Søndergaard Bihorac, who held the position as Chief Operating Officer choose to leave the company by the end of September 2022.