New Nordic Healthbrands AB (publ) announced that Mrs. Ditte Søndergaard Bihorac has accepted the position as Chief Operating Officer of NEW NORDIC. The position is newly established and Ditte will be responsible for daily operations and execution of NEW NORDIC's strategy. Together with CFO, Ivan Ruscic and CEO, Karl Kristian Bergman Jensen, Ditte will form the Executive Management Team at NEW NORDIC. Ditte comes from a position as Sales & Retail Director for CHANEL and has 12 years of experience within the selective beauty business, having worked for leading industry companies such as L'Oreal and CHANEL. Ditte holds a M.Sc. in Strategic Market Creation, from Copenhagen Business School, and has throughout her career had a strong passion for developing growth strategies, and leading high-performance teams. With a background in marketing and a strong commercial experience, Ditte will be a valuable contribution to NEW NORDIC and the Company's mission to grow the business and the brand. Ditte will take up the position on 1 September 2021.