Blizzard said in November that its 14-year partnership with
In a statement,
“We believe that Blizzard’s proposal … is rude, inappropriate, and not in line with business logic,”
The Chinese company criticized Blizzard for its “excessive confidence” in making requests that it said demonstrated a lack of consideration for
NetEase’s statement came a day after Blizzard said the Chinese firm had declined to take up an extension offer that would have prevented a disruption of services in the Chinese market while the
Blizzard has yet to find a new Chinese publisher for its games as required for releasing its titles in
In part due to NetEase’s longstanding partnership with Blizzard, the Chinese company has grown to become China’s second-largest games distributor after local rival
NetEase’s shares plunged following the November announcement the partnership was ending. They recovered after the company said Blizzard’s games contributed only a low single-digit percentage of its total revenue and income.
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