The rise of programmatic advertising has given networks and buyers more flexibility to sell and buy spots. In a world where consumers can watch video on demand, Mark believes advertising on that content can also be done effectively in an on demand fashion.
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Magnite Inc. published this content on 05 April 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 05 April 2021 14:13:06 UTC.