Valuation: MAG Interactive AB

Market Cap 21Cr 2.21Cr 1.9Cr 1.77Cr 1.63Cr 3.06Cr 211.5Cr 3.11Cr 8.19Cr 106.08Cr 8.31Cr 8.13Cr 350.72Cr P/E 2024
-70.2x
P/E 2025 -40.7x
Enterprise Value 13Cr 1.38Cr 1.19Cr 1.11Cr 1.02Cr 1.91Cr 132.16Cr 1.94Cr 5.12Cr 66Cr 5.19Cr 5.08Cr 219.16Cr EV / Sales 2024
0.38x
EV / Sales 2025 0.96x
Free-Float
48.5%
Yield 2024
11.7%
Yield 2025 6.83%
1 day-1.52%
1 week+1.84%
Current month+6.59%
1 month+5.15%
3 months+3.19%
6 months+48.09%
Current year-4.90%
1 week 7.48
Extreme 7.48
8
1 month 7
Extreme 7
8
Current year 4.89
Extreme 4.89
8.56
1 year 4.89
Extreme 4.89
15.4
3 years 4.89
Extreme 4.89
16.8
5 years 4.89
Extreme 4.89
35
10 years 4.89
Extreme 4.89
47.5
Manager TitleAgeSince
Chief Executive Officer 53 01/01/2013
Director of Finance/CFO 53 01/01/2017
Chief Tech/Sci/R&D Officer 56 01/01/2010
Director TitleAgeSince
Chairman 59 01/01/2021
Chairman 53 09/04/2010
Director/Board Member 48 18/01/2023
Date Insider Type Main position Quantity % Market Cap.
18/01/23 Buy 20,000 0.0755%
29/06/22 Buy

Chairman

9,000 0.0340%
11/04/22 Buy

Director

500 0.0019%
Change 5-day change 1-year change 3-year change Capi.($)
-1.52%+1.84%-46.30%-49.01% 2.21Cr
+0.52%-0.77%-35.66%+16.87% 1.74TCr
-4.16%-2.21% - - 1.35TCr
-3.15%-3.94%-28.90%-45.61% 886.19Cr
+0.49%-8.20%-6.81%+102.38% 739.22Cr
+0.86%-10.13%-52.60%+158.51% 364.39Cr
+1.01%-5.08%-43.14%-16.68% 232.61Cr
+2.34%-7.65%-39.97%-35.06% 178.62Cr
-1.63%+3.24%+31.62%+96.69% 166.28Cr
+2.69%-0.36%+8.50%+71.85% 142.24Cr
Average -0.27%-3.04%-23.69%+33.32% 579.9Cr
Weighted average by Cap. -1.07%-2.78%-27.55%+31.09%

Financials

2024 2025
Net sales 33Cr 3.49Cr 2.99Cr 2.79Cr 2.56Cr 4.82Cr 333.32Cr 4.9Cr 13Cr 167.17Cr 13Cr 13Cr 552.72Cr 32Cr 3.41Cr 2.93Cr 2.73Cr 2.51Cr 4.72Cr 326.12Cr 4.79Cr 13Cr 163.56Cr 13Cr 13Cr 540.79Cr
Net income -32.16L -3L -3L -3L -3L -5L -3.25Cr -5L -12.59L -1.63Cr -12.78L -12.5L -5.39Cr -94.14L -10L -9L -8L -7L -13.76L -9.52Cr -13.99L -36.86L -4.77Cr -37.4L -36.59L -16Cr
Net Debt -10Cr -1.08Cr -92.48L -86.36L -79.23L -1.49Cr -103.05Cr -1.51Cr -3.99Cr -52Cr -4.05Cr -3.96Cr -170.88Cr -7.85Cr -83L -71.2L -66.49L -61L -1.15Cr -79Cr -1.17Cr -3.07Cr -40Cr -3.12Cr -3.05Cr -131.56Cr
Logo MAG Interactive AB
MAG Interactive AB (publ) is a Sweden-based developer and publisher of mobile games. The Company offers free-to-play games, in which the players make in application purchases of virtual items or gameplay benefits. The Company’s portfolio comprises word games, a puzzle game and trivia games; it includes Ruzzle, Ruzzle Adventure, WordBrain, WordBrain 2, Wordalot, Potion Pop, QuizDuel, Pixduel, QuizCross and Backpacker. The games are distributed through virtual stores, such as Google Play and App Store, for operating systems Android and iOS respectively. The Company operates FEO Media AB as subsidiary.
Employees
101
Date Price Change Volume
20/26/20 SEK 7.760 -1.52% 17,243
19/26/19 SEK 7.880 -0.25% 24,477
18/26/18 SEK 7.900 +1.02% 60,127
17/26/17 SEK 7.820 +0.51% 60,817
14/26/14 SEK 7.780 +2.10% 33,791

Annual profits - Rate of surprise

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