Kering recorded the biggest rise in the CAC 40 index on the Paris Bourse on Wednesday, after Société Générale upgraded its recommendation on the stock to 'buy'.

Shortly before 2:00 pm, the French luxury goods group's shares gained 5.4%, while the leading index rose by just 0.3%.

SG has raised its recommendation to 'buy' from 'hold', with a price target raised from 460 to 650 euros, reflecting a potential upside of almost 32% compared with Tuesday's closing price.

In their note, analysts point out that the stock was trading yesterday evening at a P/E discount of around 45% compared with the rest of the stocks they follow.

The research firm also points to an "unprecedented" discount to the MSCI sector index, which it attributes to market concerns over the Gucci brand's turnaround and the evolution of the management team.

On the latter point, the appointments of Francesca Bellettini, CEO of Yves Saint Laurent, as Deputy CEO of Kering in charge of the development of the houses, and of CFO Jean-Marc Duplaix as Deputy CEO in charge of operations and finance, should reassure investors, SG believes.

On the stock market, Kering shares are up 9% since the start of the year, compared with a 13.5% gain for the CAC.

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