Jack in the Box Inc. has named a veteran marketer, Ryan Ostrom, as executive vice president and CMO, effective Monday, Feb. 1, a news release said.

Ostrom joins the company with over 15 years of marketing and branding experience, most recently as chief brand officer for General Nutrition Centers, where he helped lead the transformation of GNC from a traditional retailer to a global digital brand by modernizing its marketing, e-commerce, innovation and product development, the release said.

Previously, Ostrom served roles at Yum! Brands, Kenmore, Craftsman & DieHard at Sears Holding Corporation, and Reebok. During his time at Yum! Brands, Ostrom helped KFC enhance its global store and e-commerce customer experience through new delivery, curbside and loyalty solutions, while also partnering with global markets to modernize its marketing tactics.

"His experience and leadership demonstrate a proven track record of transforming brands through unique campaigns, all while leveraging digital platforms to modernize how consumers engage with brands," Jack in the Box CEO Darin Harris said in the release. "He will be an integral part of helping evolve the future of how Jack in the Box builds lasting relationships with our consumers."

Adrienne Ingoldt, current senior vice president, chief brand and experience officer, will take on a new role as senior vice president, chief customer and strategy officer. Ingoldt's new role will focus on strategic planning oversight, restaurant concept evolution, project management, corporate performance management and internal and external communications.

San Diego-based Jack in the Box has more than 2,200 restaurants in 21 states.

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