HRC World Plc, announced that it has incorporated HRC Music Plc, as a wholly-owned subsidiary to spearhead the music videos and content business in support of its business in China. HRC Music will leverage on HRC World's business in developing well-known music- centric, themed food and beverage cafés across China that strategically promotes live music and bands. HRC Music hence is uniquely placed to tap into the growing music content industry in China to drive traffic to its cafés.