Hennes & Mauritz : H&M HOME announces design collaboration with Jonathan Adler
October 29, 2019 at 08:07 pm IST
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Press release
H&M HOME announces design collaboration with Jonathan Adler
Sharing a mutual love of a personality-driven and well-designed home, we're thrilled to announce that our first-ever design collaboration is with the American designer, potter and author Jonathan Adler.
The collection includes a range of bold and irreverent decorative items such as sculptures, vases, trays and boxes, and also mugs, candles, cushions and a throw. With bright colours, vivid patterns and bold accents, this is a collaboration that encourages customers to live glamorously. The Jonathan Adler and H&M HOME collection will be in selected stores and online at hm.com beginning November 14.
29 Oct, 2019 10:17 CET
'It has been a dream to work with H&M HOME. I hope people enjoy the collection as much as I enjoyed designing it (but more than anything I hope that I can now call myself an honorary Swede)!'
Jonathan Adler.
Known for his modern, glamorous aesthetic - with a whisper of irreverence - Jonathan established his company in New York City in 1993. The brand's manifesto underlies everything Jonathan designs: 'We believe colours can't clash;' 'We believe minimalism is a bummer;' and, above all, 'If your heirs won't fight over it, we won't make it.' Tapping into Jonathan's belief that your home should make you happy, the Jonathan Adler and H&M HOME collaboration focuses on the social areas of the living room and lounge, with the campaign images shot in Adler's inspirational New York City home.
'Our first design collaboration is a wonderful opportunity to continue championing personal style in the home and we could not have found a better partner than Jonathan Adler. His boundless energy and passion for irreverence is infused in every piece of this collection and we're so excited to be offering our customers a glimpse into the Jonathan Adler world.'
Evelina Kravaev Söderberg, H&M HOME's Head of Design and Creative.
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H&M - Hennes & Mauritz AB published this content on 29 October 2019 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 29 October 2019 14:36:04 UTC
Hennes & Mauritz AB (H&M) specializes in designing and distributing clothes, accessories and cosmetics for men, women and children. The products are sold primarily under the H&M, H&M Home, COS, Monki, Weekday, Afound, & Other Stories and ARKET brands. Products are manufactured by subcontractors.
At the end of November 2023, products are marketed through a network of 4,369 points of sale (of which 282 franchises) located mainly in Sweden (91), the United States (508), Germany (420), the United Kingdom (238), France (197), Italy (160) and the Netherlands (107).
Net sales are distributed geographically as follows: Germany (14.9%), the United States (14%), the United Kingdom (7.4%), France (4.8%), Sweden (3.7%), Italy (3.2%), the Netherlands (3.1%), Poland (3.1%), Switzerland (2.9%), Canada (2.9%) and other (40%).