Henkel has announced the official opening of the company's Beauty Care Hair Professional Headquarters located at 5800 Bristol Parkway in Culver City, California. This new location is the culmination of bringing several key brands into one cohesive technology-rich location. Henkel's North American professional hair care brands, intended for both professional hairdresser/salon use as well as consumer use, include Alterna Haircare, Kenra Professional, #mydentity, PRAVANA, Schwarzkopf Professional, and Sexy Hair. The new facility in Culver City features a loft style, open-space working environment and includes a world-class Academy of Hair multi-branded learning center, opening in second quarter of 2018. The facility will feature a full-service test salon and color bar, as well as a digital trend lab designed to set the stage for photo/video shoots or live broadcasts of demonstrations or trainings.