This edition's featured brand is göt2b, which has been delighting consumers for over 20 years. Read on for more about the history, purpose, innovations, sustainability, and pioneering spirit that goes far beyond the brand.
The History of göt2b
göt2b is a trend brand for hair styling & coloration that was launched in
The Purpose of göt2b
göt2b is an inclusive brand that stands for self-expression, with a purpose to empower everyone to celebrate their originality and individuality with their style. göt2b's products are designed to enable consumers to show their personality, passions, and attitude through their hair style or color.
Innovations from göt2b
göt2b's innovations are designed to drive industry trends in hair coloring and styling, and the brand is consistently seeking touchpoints with authentic users to ensure a product range that meets the needs of diverse consumers. For example, celebrity partnerships and high quality performance drove the popularity of göt2b Glued, a fan favorite high-hold gel for men, which in turn sparked the innovation of the göt2b Glued for Protective Styles, designed specifically for women and any other consumers who love using the brand to bond wig installations. This line provides a high hold and a skin-friendly formulation meant for safe application directly to the skin, empowering people to step out with bold new styles that stay.
Social listening and consumer feedback have become an integral part of product development and brand communications, including campaigns, owned content and social activities. This process has driven the brand to develop and release groundbreaking products such as göt2b's vibrant color ranges including Color Pop, Color Remix, and Metallics, as well as a wide portfolio of styling products.
Sustainability from göt2b
göt2b believes that beauty creates confidence, and that confidence can serve to empower people in protecting, preserving, and enhancing our planet. göt2b aims to make a difference with services and products that look, smell, and feel delightful while offering quality styling and coloring results and lessening our impact the on the planet.
To further this mission,
Beyond the göt2b Brand
göt2b has a long legacy of working to foster safe spaces and creating captivating events along with the LGBTQIA+ and drag communities, queer-first channels and creators, and other companies who are also committed to providing platforms for self-expression to inclusive communities. The brand has sponsored PRIDE parades in
As a trusted partner to diverse communities across
All of the göt2b brand's successes are achieved by an exceptional team with a commitment to problem solving and formulating solutions that align to what is best for
.
(C) 2024 M2 COMMUNICATIONS, source