NEW YORK, Jan. 5, 2015 /PRNewswire/ -- Infusium23, the 'problem-hair' experts since 1924, has introduced restaged formulas for their Repair + Renew and Moisture Replenisher collections and a sleek new packaging redesign.

Repair + Renew with Keratin & Argan Oil boasts an advanced formula fortified with pro-vitamins, proteins and amino acids to strengthen hair and prevent damage. This line now includes a fourth SKU - "Heat Tamer" which shields hair from the damaging effects of heat styling, leaving hair soft and shiny without oily residue.

Moisture Replenisher with Avocado & Olive Oil blends nourishing vitamins, minerals and antioxidants to maximize hydration for silky, healthy hair. This collection is best for taming frizz, moisturizing dry scalp and detangling. "Smoothing Creme" has also been added as a new product for those seeking a heavier leave-in treatment for reducing frizz and restoring shine without weighing hair down.

"We feel these new formulas continue to support the mission of the brand," says Rick Cutler, Vice President, Personal Care Grooming & Liquids at Idelle. "The ingredients were strategically chosen to amplify the hair repair benefits of each product."

In addition to the restaged formulas, Infusium23's packaging has received a redesign. The silver color and sleek, yet feminine typography are off-set by silver foil. The bottle shape has evolved for increased shop-ability and each product category has a different cap to help consumers easily identify products.

Infusium23 products are currently available at major retailers nationwide for a suggested retail of $6.99. For additional information visit www.infusium23.com.

About Infusium23
Infusium23 has been the problem-hair experts since 1924. As a brand, it is committed to transforming damaged, dry, frizzy, chemically-treated and fine hair into silky, manageable hair. Its hair care collections of shampoos, conditioners and trusted leave-in treatments are comprised of essential pro-vitamins and treatment ingredients to help restore damaged hair so it looks and feels noticeably healthy and shiny. Infusium23 is available in more than 20,000 retail stores throughout the U.S. and Canada.

About Idelle/Helen of Troy
Infusium23 is distributed by Idelle Labs Ltd., a division of Helen of Troy Limited (NASDAQ, NM: HELE). Idelle Labs designs and distributes personal care products including PERT Plus, Infusium, Brut, and Sure in the United States and Canada. Helen of Troy Limited is a leading global consumer products company offering creative solutions for its customers through a strong portfolio of well-recognized and widely-trusted brands, including: Housewares: OXO®, Good Grips®, Soft Works®, OXO tot® and OXO Steel®; Healthcare/Home Environment: Vicks®, Braun®, Honeywell®, PUR®, Febreze®, Stinger®, Duracraft® and SoftHeat®; and Personal Care: Revlon®, Vidal Sassoon®, Dr. Scholl's®, Pro Beauty Tools®, Sure®, Pert®, Infusium23®, Brut®, Ammens®, Hot Tools®, Bed Head®, Karina®, Ogilvie® and Gold 'N Hot®. The Nutritional Supplements segment was formed with the recent acquisition of Healthy Directions, a U.S. market leader in premium doctor-branded vitamins, minerals and supplements, as well as other health products sold directly to consumers. The Honeywell® trademark is used under license from Honeywell International Inc. The Vicks®, Braun®, Febreze® and Vidal Sassoon® trademarks are used under license from The Procter & Gamble Company. The Revlon® trademark is used under license from Revlon Consumer Products Corporation. The Bed Head® trademark is used under license from Unilever PLC. The Dr. Scholl's® trademark is used under license from MSD Consumer Care, Inc. For more information about Helen of Troy Limited, please visit www.hotus.com.

To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/infusium23-launches-restaged-formulas-300015880.html

SOURCE Infusium23