As part of the work overseeing the distribution network, Haypp Group has signed a long-term lease agreement concerning a warehouse in Oslo, Norway. The new warehouse will shorten delivery times to Norwegian customers, increase the efficiency as well as increase the delivery capacity. This is part of an overall strategy where Haypp Group are launching a broader footprint of fulfillment centers across Europe and the US as demand for the nicotine pouch category continues to grow rapidly.

The new 2,073 square meter automated warehouse, located in Økern, in Oslo increases Haypp Group's delivery capacity by over 300% and will result in a significant improvement to customer convenience. Eight warehouse workers have been employed to run the operations which will enable two to three hours deliveries for customers living in the Oslo region. The lease was made to scale up size and efficiency to help serve a growing Norwegian market.

As Haypp Group is seeing a strong development of the nicotine pouch category, it has become necessary to oversee the distribution network, not only to ensure capacity but also to further enhance the customer buying experience and shorten delivery lead times. For this reason, Haypp Group is reviewing its present warehouse locations in all the current markets to determine how to additionally improve distribution capabilities.