Good Gaming, Inc. announced the appointment of David Sterling to the role of Chief Operating Officer. Mr. Sterling is a highly creative, process-oriented, impact-driven entertainment industry executive with 25+ years of success devising data-based content acquisition, production, and marketing strategies; inspiring talent and creative production teams; and maximizing ROI through digital innovations. On the content operations side, he has had verifiable success in developing and expanding innovative content products for live and on-demand streaming, cross-platform gaming (mobile, console, PC, streaming), VR, AR, podcasting, non-profit outreach, and diverse lifestyle genres.

On the marketing side, Mr. Sterling has extensive leadership experience in the direct-to-consumer content development industry and understands content engagement beyond the numbers. He possesses an innate ability to drive content strategy utilizing search optimization, data analytics, and user engagement across multiple channels. Mr. Sterling's comprehensive approach has included building awareness, engagement, community, and audience advocacy using social media, live and on-demand, email, digital point of purchase, virtual goods, and in-person events.