First Watch Restaurant Group, Inc. Acquires 21 Franchise Restaurants in North Carolina
April 16, 2024 at 02:00 am IST
Share
First Watch Restaurant Group, Inc. announced the completion of its previously-announced acquisition of 21 of its franchise-owned restaurants and corresponding development rights in North Carolina for an aggregate purchase price of $75 million on a cash-free, debt-free basis. First Watch has acquired 44 total franchised restaurants in 17 DMAs across six acquisitions since May 2023.
First Watch Restaurant Group, Inc. is a daytime dining concept company. The Company is engaged in serving made-to-order breakfast, brunch and lunch using fresh ingredients. The Companyâs menu includes elevated executions of classic favorites along with its specialties, such as Quinoa Power Bowl, Farm Stand Breakfast Tacos, Avocado Toast, Chickichanga, Morning Meditation (juiced in-house daily), Spiked Lavender Lemonade and Million Dollar Bacon. The Company operates approximately 520 First Watch restaurants in 29 states. The Company uses a variety of marketing channels, including affiliate partnerships, social media interactions, digital marketing, direct mailers, public relations initiatives and local community sponsorships, email communications, promotions, and partnerships. It also owns the franchise-owned restaurant in Broken Arrow, Okla.
FIRST WATCH RESTAURANT GROUP, INC. 
