DKSH : and S&P Industries Sdn. Bhd. Forge Strategic Partnership to Grow and Expand Coconut Products in West Malaysia

Media release

DKSH and S&P Industries Sdn. Bhd. Forge Strategic Partnership to Grow and Expand Coconut Products in West Malaysia

DKSH has been appointed as the authorized partner and distributor for S&P Industries Sdn. Bhd. to facilitate the growth and expansion of Santan and Cosip products in West Malaysia.

Petaling Jaya, December 7, 2023 - DKSH's Business Unit Consumer Goods, a leading partner for companies seeking to grow their consumer goods business in Asia and beyond, is proud to announce a new strategic partnership with S&P Industries Sdn. Bhd., a local manufacturing and production company specializing in the production of coconut products. This collaboration aims to expand S&P's presence in the West Malaysian market by capitalizing on DKSH's extensive distribution network and profound local expertise.

Under the agreement, DKSH Malaysia will provide full Market Expansion Services, encompassing marketing and sales, field marketing services, distribution and logistics, as well as credit and collection. The range of S&P products that DKSH will distribute includes Santan Coconut Powder, Coconut Milk, Desiccated Coconut, Ketupat, Kerisik, Cosip Coconut Water, and Coconut Milk Beverage. Leveraging DKSH's omni-channel approach, the partnership will ensure that S&P's products are readily available through various distribution channels, such as modern trade, pharmacies, supermarkets, convenience stores, traditional trade, and food services channels.

The S&P's Santan products offer a diverse range of applications that cater to culinary enthusiasts and food service professionals alike. From enhancing the flavors of traditional dishes to adding a unique twist to modern recipes, food manufacturers, chefs, and home cooks can explore the boundless possibilities with Santan products, making every dish a delightful culinary experience. Cosip Coconut Water, on the other hand, is a refreshing hydrating yet nutritious drink that keeps you on the go by replenishing the electrolytes needed on a daily basis.

The partnership between DKSH and S&P Industries Sdn. Bhd. extends beyond strategic advantages, symbolizing a convergence of shared values dedicated to delivering exceptional consumer value. This collaboration seamlessly blends S&P's culturally rich coconut products with DKSH's commitment to premium-quality offerings. It signifies a commitment to crafting exceptional culinary experiences for West Malaysian consumers.

Lee Chee Bun, Sales and Marketing Director at S&P, said: "We are excited about this new partnership and the capabilities that DKSH Malaysia brings to the table. We have confidence in DKSH's strong regional presence, extensive distribution network, and experienced sales force, which will undoubtedly fortify our brand's commercial presence and continued growth in this market."

Reece Croucher, Vice President, Group Sales Operations, Digitalization & Sustainability, DKSH, added: "We look forward to combining our expertise and resources to elevate S&P products in the Fast Moving Consumer Goods and Food Services channels in West Malaysia. Together, we aim to set new standards, ensuring that West Malaysian consumers have access to premium-quality options that enhance their culinary experiences."

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About S&P Industries Sdn. Bhd.

S&P Industries Sdn. Bhd., established in 1983 and headquartered in Kota Damansara, PJ, operates its primary factory in Bagan Datuk, Perak. S&P pioneers in coconut milk products, being the first in the world to commercially produce coconut milk powder. The company have gained early entry into more than 40 oversea markets, securing a prominent position in the industry.

As the preeminent Total Coconut Solution provider, S&P offers an array of coconut-based products, including Coconut Powder, Coconut Milk, Coconut Water, Ketupat, Kerisik (toasted coconut), and Desiccated Coconut Powder. Notably, S&P takes pride in its numerous groundbreaking innovations, including the world's first Pandan-infused Coconut Powder, Santan Pandan Coconut Milk, and Barista Coconut Milk tailored for coffee chains.

About DKSH

DKSH's purpose is to enrich people's lives. For more than 150 years, we have been delivering growth for companies in Asia and beyond across our Business Units Healthcare, Consumer Goods, Performance Materials, and Technology. As a leading Market Expansion Services provider, we offer sourcing, market insights, marketing and sales, eCommerce, distribution and logistics as well as after- sales services. DKSH is a participant of the United Nations Global Compact and adheres to its principles-based approach to responsible business. Listed on the SIX Swiss Exchange, DKSH operates in 37 markets with 32,600 specialists, generating net sales of CHF 11.3 billion in 2022. The DKSH Business Unit Consumer Goods focuses on fast moving consumer goods, food services, luxury goods, fashion and lifestyle products as well as hair and skin cosmetics. With around 18,850 specialists, the Business Unit generated net sales of CHF 3.7 billion in 2022. www.dksh.com/cg

For further information, please contact:

DKSH Holdings (Malaysia) Berhad

Christy Chow

Manager, Marketing & Communications [phone] [e-mail]

DKSH Business Unit Consumer Goods

Patcharapan Poolpechr

Senior Manager, Group Marketing [phone] [e-mail]

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