NetEase Cloud Music announced that it has entered into a strategic partnership with CUBE Entertainment. Under the partnership agreement, NetEase Cloud Music has been granted access to CUBE Entertainment's complete music catalog, including sought-after albums and tracks from popular performers such as BTOB, CLC, PENTAGON, Yoo Seon-Ho and (G)I-DLE. The strategic alliance with CUBE Entertainment further expands NetEase Cloud Music's Korean music library, in an effort to promote Korean music in China. NetEase Cloud Music has already partnered with several prominent industry leaders and major Korean music award events to increase brand awareness, with the goal of establishing itself as the go-to destination for Chinese fans of Korean music and entertainment. CUBE Entertainment chose NetEase Cloud Music as its strategic partner because of the proven copyright management capabilities and the consumption potential of the large, demographically young user base.