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Very few small to medium breweries have the purchasing power or resources to compete against larger organizations in their market or state. This is where the Federation GPO comes in to help. Their goal is to educate and support 'David' as they take on 'Goliath' and level the playing field. A GPO purchasing model organizes businesses that are buying similar goods and leverages their buying power for improved costs from supply partners. "I describe it as the
Dan is a current and former small business owner who wishes he was aware of resources like the GPO when he used to run his former business. "When I was just getting started, I wanted to spend my time in sales, or marketing and not in accounting or HR. These areas are just as important to the success of the business, but there aren't always scalable services for businesses to use when they are smaller," said
Much of the craft industry is a maturing market, especially the craft brewing industry. After years of explosive growth, the industry is going through a variety of changes and challenges; from new forms of craft beverages (i.e. Hard seltzer, RTD, etc.), to changes in consumers' drinking habits, to increased preferences in non-alcoholic (NA) alternatives. Besides consumer changes, breweries and wineries are dealing with economic factors like increased costs, inflation, and an influx of new supply partners, all of which are outside their control.
"Our focus is setting up easy-to-use programs that help 'lean out' our members' business operations. Our goal is to reduce costs, so they can be in business for years to come. If we are doing our job right, they can spend less time on purchasing operations and more time on producing the craft products their patrons love," said Dan.
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Website: https://www.beveragefederation.com/
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