On June 30, 2022, the Board of directors of BIGtoken, Inc. appointed George Stella, the Company's current president, to serve as chief financial officer (principal accounting officer) of the Company, effective from July 1, 2022. George Stella, age 51, joined the Company as chief revenue officer in February 2021 and was appointed President on May 18, 2021. Prior to that, Mr. Stella served as executive vice president of SRAX, BIGtoken's prior parent company, since March 2018.

Mr. Stella began his career in digital advertising spending in 2009 at 24/7 Media as the data driven digital marketing space emerged. He then entered the digital shopper marketing space in its infancy with OwnerIQ and then HookLogic. Prior to joining SRAX, Mr. Stella served as vice president of sales, helping Yieldbot develop its digital shopper business.