Inactive Instrument

Company Better Choice Company Inc. Other OTC

Equities

BTTR

US08771Y2046

Food Processing

Business Summary

Better Choice Company Inc. is a pet health and wellness company, which is focused on providing pet products and services. It offers a portfolio of pet health and wellness products for dogs and cats sold under its Halo brand across multiple forms, including foods, treats, toppers, dental products, chews, and supplements. Its products consist of kibble and canned dog and cat food, freeze-dried raw dog food and treats, vegan dog food and treats, oral care products and supplements. It groups channels of trade into four categories: E-commerce, which includes the sale of product to online retailers; Brick & Mortar, which includes the sale of product to Pet Specialty retailers; Direct to Consumer, which includes the sale of product through its Website, and International, which includes the sale of product to foreign distribution partners and to select international retailers. It is also engaged in development of a supplement (treats and toppers) to support weight loss in domestic animals.

Sales per Business

USD in Million2022Weight2023Weight Delta
International
35.6 %
22 40.0 % 14 35.6 % -37.21%
E-commerce
34.7 %
15 26.6 % 13 34.7 % -7.96%
Brick & Mortar
15.2 %
12 21.3 % 6 15.2 % -49.50%
Direct to Customer
14.5 %
7 12.1 % 6 14.5 % -15.45%

Sales per region

USD in Million2022Weight2023Weight Delta
United States
64.4 %
33 60.0 % 25 64.4 % -24.19%
International
35.6 %
22 40.0 % 14 35.6 % -37.21%

Managers

Managers TitleAgeSince
Chief Executive Officer 52 22/23/22
Director of Finance/CFO 34 03/23/03
Director/Board Member 60 28/21/28
Corporate Officer/Principal - 23/21/23
Sales & Marketing - 01/21/01
Corporate Officer/Principal - 25/21/25

Members of the board

Members of the board TitleAgeSince
Director/Board Member 60 28/21/28
Chairman 45 13/19/13
Director/Board Member 61 22/21/22
Director/Board Member 76 26/19/26

Share class

VoteQuantityFree-FloatCompany-owned sharesTotal Float
Stock A 1 893,601 480,950 ( 53.82 %) 0 53.82 %

Shareholders

NameEquities%Valuation
John Word
16.44 %
135,371 16.44 % 812 226 $
92,570 11.24 % 555 420 $
HEP Partners LLC
6.643 %
54,719 6.643 % 328 314 $
42,367 5.144 % 254 202 $
Must Asset Management Inc.
3.883 %
31,986 3.883 % 191 916 $
Cavalry Fund I Management LLC
3.551 %
29,246 3.551 % 175 476 $
24,223 2.941 % 145 338 $
19,433 2.359 % 116 598 $
Vanguard Group, Inc. (Subfiler)
0.7223 %
5,949 0.7223 % 35 694 $
Brown Brothers Harriman & Co. (Investment Management)
0.6271 %
5,165 0.6271 % 30 990 $

Company contact information

Better Choice Co., Inc.

12400 Race Track Road

33626, Tampa

+

http://www.betterchoicecompany.com
address Better Choice Company Inc.(BTTR)
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