Bemax Inc. announced that it will launch an exclusive private-label of disposable diapers and wipes, called Mother's Hugs, to be sold and distributed through existing Bemax distribution channels of wholesalers and retailers in Europe and emerging African markets as well as to buyers online through Bemax ecommerce website. The first phase of the private -label will begin in the first quarter of 2016 with sales estimated to reach 5.5 million dollars in the first year.