Bata India Limited Announces Licensing and Manufacturing Partnership with Authentic Brands Group for Global Fashion Brand Nine West
Bata India's premium product portfolio and catering to the demands of consumers seeking trend-right fashion. Renowned for its on-trend fashion designs, Nine West boasts a global presence across more than 40 countries. An American-born brand, Nine West has earned international recognition for its fashion-forward and premium styles that cater to the diverse tastes of modern consumers. This strategic partnership is in line with Bata India's overarching premiumization strategy, aimed at catering to a more fashion-conscious audience. As a part of the licensing arrangement, Bata India will have the rights to manufacture, market and distribute Nine West footwear and accessories across India. Bata's extensive store network and diverse consumer base provide an important step in the next phase of Nine West's global growth.