Amorepacific : Aestura Unveils 'Regederm Slow House' Popup Store
April 30, 2024
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Aestura Unveils 'Regederm Slow House' Popup Store
Brand2024-04-30
Offering a Plethora of Experiences via a Slow House Concept for Sensitive Skin Improvement
Amorepacific's derma cosmetic brand Aestura is hosting the 'Regederm Slow House' popup store in the trendy hub of Seongsu-dong in Seoul. The event, which revolves around the brand's flagship product 'Regederm365 Skin Tightening Capsule Serum', commences today (30th) and will run for three weeks until the 22nd of the following month.
The Aestura 'Regederm Slow House' popup store has been meticulously curated based on the concept of a 'slow house where time flows gently even for sensitive skin,' catering to delicate skin that ages more rapidly than healthy skin due to stress from external stimuli.
Upon entering the popup store and traversing the 'Slow Aging Tunnel,' visitors can explore the 'Slow Aging Lab,' where they can indulge in Aestura's Regederm365 Serum and Cream products. The space also boasts a photo zone featuring unique capsule-inspired photography, a skin test zone offering personalized skin type diagnosis and solutions, and a brand lounge showcasing Aestura's signature products.
This popup exclusively introduces the 'Aestura 7-Day Pore Diagnosis Service,' enabling visitors to personally assess the 7-day perceived efficacy of Regederm. By documenting the transformation of their skin over a week using the complimentary trial kit, participants can receive an array of prizes. Moreover, a lucky draw event is currently underway, presenting an opportunity to win Aestura Regederm products.
The 'Regederm365 Skin Tightening Capsule Serum', enriched with the proprietary ingredient 'Derma Tightening Barrier Capsule™' tailored for sensitive skin, simultaneously enhances skin barrier function and pore elasticity. It is available at Aestura's official brand mall, Amore Mall, and Olive Young's online and offline stores.
Aestura Regederm Slow House Popup Store Information
Date: April 30th (Tue) ~ May 22nd (Wed), 2023. Daily 11am~8pm
Location: 11 Yeonmujang-gil, Seongdong-gu, Seoul
Advance reservations possible through Naver Place, walk-ins welcome
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Amorepacific Corporation published this content on
30 April 2024 and is solely responsible for the information contained therein. Distributed by
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25 May 2024 18:11:06 UTC.
AmorePacific Corp is a Korea-based company principally engaged in the manufacture and distribution of cosmetic products. The Company operates its business through two segments. The Cosmetic segment is mainly engaged in the manufacture and distribution of skin care products, makeup products and perfumes under the brand names of Sulwhasoo, Hera, IOPE, Laneige, MAMONDE, Haneul, Odyssey and others. The Daily Beauty (DB) and Sulloc segment is mainly engaged in the manufacture and distribution of shampoos, body cleansers and toothpastes under the brand names of Mise en Scene, Happy Bath, Ryoe, Dantrol and Median. This segment also manufactures and sells green tea products under the brand name of O'Sulloc. The Company distributes its cosmetic products through discount stores, specialty stores, department stores, online shopping malls and others, as well as to overseas markets.