Amazon to Launch the Search Analytics Dashboard That Will Provide Third-Party Sellers with Insights on Search Performance of Their Products
October 20, 2021 at 09:30 pm IST
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Amazon announced the Search Analytics Dashboard, a new tool that will help sellers registered in Brand Registry derive insights from the search performance of their products. The Search Analytics Dashboard will enhance the existing Amazon Brand Analytics suite of aggregated data reports, which includes reports for repeat purchase behavior, market basket analysis, item comparison, alternate purchase behavior, and demographics. For several years, Amazon has offered brands a Search Terms report that includes search frequency rank, click data, and conversion share, and the new Search Analytics Dashboard goes even deeper into the shopping experience. The new Search Analytics Dashboard will include the Catalog and Query Performance dashboards: The Query Performance Dashboard will help sellers understand top search terms that are associated with their products. This information can help sellers better target the keywords they use in their marketing campaigns and identify opportunities to expand their product portfolio based on customer interest. The Catalog Performance Dashboard will help brands understand their sales funnel at the product level. Sellers will be able to use this tool to quickly identify conversion issues or drop-off points where they lose customer attention. The dashboard will also help sellers analyze the price competitiveness of their products and optimize their marketing investments and inventory planning. The Search Analytics Dashboard will be available in the U.S. in early 2022. The tool will be provided at no charge to Amazon sellers who are enrolled in Amazon Brand Registry.
Amazon.com, Inc. is one of the world leaders in on-line distribution of products to the general public. The group also operates a marketplace activity, allowing individuals and distribution companies to conduct their purchase and selling transactions for goods and services. The activity is organized around three families of products and services:
- electronic and computer products: toys, cameras, computers, laptops and peripherals, TVs, stereo systems, readers, wireless communication products, etc. Amazon.com also offers kitchen and garden equipment, clothing, beauty products, etc.;
- cultural products: books, musical products, video games and DVDs;
- other: primarily Internet interface and application development services.
Net sales break down by source of income between sales of services (55.5%) and sales of products (44.5%).
Net sales are distributed geographically as follows: the United States (68.8%), Germany (6.5%), the United Kingdom (5.9%), Japan (4.5%), and other (14.3%).