Allbirds revealed its highly anticipated M0.0NSHOT, the world's first net zero carbon shoe -- and is already urged the rest of the fashion industry to follow suit by giving away its entire toolkit. The high-top shoe boasts a landmark carbon footprint of net 0.0 kg CO2e. Carbon negative, regenerative wool wrapped the entirety of the M0.0NSHot for a striking, uniform look.

Allbirds's co-founder Tim Brown took to the stage at the Global Fashion Summit in Copenhagen to unveil the shoe and call on industry competitors in the audience to create their own versions. To help them do so, Allbirds is open-sourcing the M0.0NS HOT methodology via its 'Recipe B0.0K' a toolkit detailing each step of the M0.0 NSHOT's process, including materials, manufacturing, transportation, end-of-life, and carbon footprint calculation. The toolkit was distributed to the thousands of Global Fashion Summit attendees and is now available digitally on the Allbirds website for anyone to download - and, hopefully, implement.

Launching commercially in Spring 2024, M0.0NSH OT is the culmination of years of work and Allbirds's focus on automatically reducing carbon in its business and products since its founding. In 2018, it created SweetFoam®? - a midsole foam made with the carbon negative, sugarcane-derived green EVA -- which informed the new foam used in M0.0NSHAT.

Then, in 2020, Allbirds became the first fashion brand to label products with carbon footprints. A year later, the brand announced a partnership with adidas to collaborate on what was, at that point, the lowest carbon shoe in the world: the Adizero x Allbirds. After that project, shooting for a net zero carbon shoe became the natural next step.

The Allbirds Futures Team - a cross-functional innovation team -- took on that challenge in 2022, harnessing all of the brand's previous learnings to design M0.0NSHO. This achievement is made possible by: An upper made with carbon negative regenerative wool sourced from Lake Hawea Station.