Sabre Corporation and Air Canada announced the launch of Air Canada's full content via NDC in Sabre's travel marketplace. This launch empowers travel agencies to consume Air Canada's expanded NDC offers and services, enabling them to provide a more personalized travel experience to the customers they serve. As of July 17, 2024, travel agents and other travel sellers can shop, book, and service Air Canada NDC offers alongside traditional EDIFACT content and low-cost and ancillary XML options.

NDC is now available in the following markets: Canada, Australia, Brazil, Denmark, France, Germany, Hong Kong, India1, Ireland, Israel, Italy, Japan, Netherlands, Norway, Spain, Sweden, Switzerland, Taiwan, United Kingdom and the United States. Following the launch in these countries, focus will turn to activating new markets based on demand. Air Canada and Sabre are both committed to advancing travel retailing to create more personalized experiences for travelers.

NDC is a vital enabler of this shared goal. It provides the technology infrastructure to expand offer-and order-based retailing from airlines to third-party travel sellers, such as travel agencies and online booking tools. By activating NDC through Sabre, travel sellers maintain their competitive edge by maximizing access to Air Canada's content.