Accenture plc announced that L'Oreal USA has selected Accenture CAS trade promotion management software to improve the efficiency of its trade promotions program. Accenture CAS is an industry leading suite of customer management and mobility software applications and services for the consumer packaged goods (CPG) industry. Financial terms were not disclosed. Under the agreement, Accenture will assist L'Oreal in improving the use of its trade promotions funds by offering an enhanced view of its trade promotions process. This will include greater insight into the factors affecting the performance of promotions.