Accenture announces a collaboration with Bath & Body Works to modernize and transform the latter's digital and technology platforms and drive growth.

The initiative aims to improve operations, elevate the brand and deliver seamless, personalized customer experiences through the use of advanced technologies such as MarTech, AI and generative AI.

Bath & Body Works will also develop innovative capabilities, such as a digital Fragrance Finder, to help customers find fragrances tailored to their preferences.

This collaboration will leverage cutting-edge technologies to deliver hyper-relevant and immersive customer experiences.


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