8x8, Inc. announced that Thinktank Group has deployed the 8x8 cloud contact center and unified communications platform to differentiate its multiple white label brands and enhance customer experience within its contact center. By using 8x8, Thinktank Group created distinct toll-free phone lines for each of its white label organizations, which includes different branding and customized interactive voice responses (IVR) and call routing queues for each. This has helped the company enhance customer experiences across its many white label organizations, reduce its abandoned call rate, and increase first-call resolution rates, while establishing a Grade of Service level consistently above 85%.

In addition, by engaging the support of 8x8 Professional Services to create a unique solution for each white label organization, Thinktank Group now gets detailed analytics and reporting on each brand's performance, and can see with greater accuracy distinct metrics and data for each: who is calling, which white label they?re calling, and why. 8x8?s cloud contact center and unified communications platform, which includes integrated contact center, business phone, video meetings, team chat, and SMS capabilities, is a resilient, secure, and compliant cloud platform that offers the highest levels of reliability with a financially backed, platform-wide 99.999% uptime SLA across an integrated cloud UCaaS and CCaaS solution.