8x8, Inc. announced the appointment of Lisa Martin as Chief Revenue Officer (CRO). Reporting directly to CEO Samuel Wilson, she will be responsible for driving and maximizing revenue growth, overseeing sales strategies, and managing the global sales organization. Martin is a recognized sales executive with over 15 years in the contact center and communications sector, and has successfully led teams in achieving double-digit, year-over-year growth through existing customer, new logo, and geographic expansion strategies.

She was most recently Vice President of Flex North America Go-to-Market at Twilio and, prior to that, she served as Twilio’s Vice President of Sales. Before joining Twilio, Martin spent over six years at Genesys and held multiple enterprise and vertical sales executive positions.