22nd Century Group, Inc. announced John J. Miller will direct the growth and achieve the full potential of the Company's reduced nicotine tobacco business. Mr. Miller has more than 35 years of experience in the tobacco and consumer packaged goods industries. He has demonstrated his ability to develop high performance work environments that have achieved a very strong track record of success and superior commercial results.

Mr. Miller will work directly with Jim Mish, Chief Executive Officer and also with Michael Zercher, Chief Operating Officer of 22nd Century Group.