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YouGov plc is an international online research data and analytics technology company. It provides its clients with data and insights to help them explore, plan, activate and track the impact of their marketing and communication activities. Its divisions include Data Products, Data Services and Custom Research. The Data Products division includes syndicated data products to clients on a subscription basis. Its syndicated data products suite includes YouGov BrandIndex and YouGov Profiles, and newer behavioral and transactional data. Data Services division offers fast-turnaround and cost-effective survey solutions for reaching nationally representative and specialist samples. Custom Research division offers quantitative and qualitative research that is tailored by sector specialist teams to meet clients’ specific requirements. It offers a search-driven analytics platform that connects and transforms existing structured data from disparate systems. It also offers consumer panel services.