YouAppi announced a partnership with zvelo to drive maximum ROI for marketers while ensuring they only pay for high-quality, real users. zvelo provides a suite of ad fraud offerings that allows advertisers, publishers and platforms to reduce fraudulent spending on bot traffic and prevent ad fraud. YouAppi will leverage zvelo's solution to ensure every impression, click and install delivered to its end customers is free from any blacklisted IP addresses identified from various sources, including web crawlers, known data centers, malicious bots, etc. The YouAppi 360 Platform addresses the critical needs of today's marketers across the entire funnel - everything from user acquisition to brand and rewarded video, re-engagement, social and design. YouAppi works with nearly 500 of the world's top brands, and its programmatic solution allows brands access to highly targeted audiences. The company's comprehensive video offering includes connected TV, playable and native video ads, and an exclusive Private Marketplace (PMP). zvelo provides the most advanced categorization and malicious detection of web content, traffic and connected devices available on the market. The zvelo solution examines over 60 different traffic and page-level signals, with data that is updated continuously based on trillions of monthly impressions and transactions, to ensure fraudulent traffic is stopped at its source.