Yamaha Motor Co. Ltd. Announces Appointment of Yasuhiro Kira as Design Director, Effective April 1, 2012
March 30, 2012
Share
Yamaha Motor Co. Ltd. announced the appointment of Mr. Yasuhiro Kira as Design Director of the company's recently launched Design Center, where he will serve directly under the Center's Executive General Manager as of April 1, 2012. Mr. Kira has served as head of Yamaha Corporation's Product Design Laboratory and as a professor at Shinshu University and brings to the position a wealth of experience in the fields of design organization management and initiatives for promoting design internationally. Drawing on his experience as an instructor of young designers in institutions of higher learning, Mr. Kira will be responsible for design-related management in areas ranging from setting long-term design strategy and building design-related organizational structure to personnel development and more.
Yamaha Motor Co., Ltd. specializes in the construction and marketing of motorcycles, all terrain vehicles and boats. The group also develops engine manufacturing activity. Net sales break down by family of products as follows:
- sale of motorcycles (65.3%): 4.8 million units sold in 2022. Yamaha Motor Co., Ltd. also offers all-terrain vehicles, off-road recreational vehicles, snowmobiles and electric bicycles;
- manufacturing of marine motor equipment and watercraft (23%): ooutboard engines, jet skis, fishing boats, utility boats, etc. ;
- sale of industrial machines and robots (5.2%);
- provision of financial services (2.8%);
- other (3.7%): primarily golf carts, snow blowers, generators and multi-purpose engines and automobile engines and components.
Net sales are distributed geographically as follows: Japan (7.3%), Asia (40.1%), North America (25.3%), Europe (13.9%) and other (13.4%).
YAMAHA MOTOR CO., LTD. 
