XP Factory : 2022 Interim Results Presentation

The information contained in this document ("Presentation") has been prepared by XP Factory plc (the "Company"). This Present ation has not been approved by an authorised person in accordance with Section 21 of the Financial Services and Markets Act 2000 and therefore it is being delivered for i nformation purposes only to a very limited number of persons and companies who are persons who have professional experience in matters relating to investments and who f all within the category of person set out in Article 19 of the Financial Services and Markets Act 2000 (Financial Promotion) Order 2005 (the "Order") or are high net wort h companies within the meaning set out in Article 49 of the Order or are otherwise permitted to receive it. Any other person who receives this Presentation should not rely or act upon it. By accepting this Presentation and not immediately returning it, the recipient represents and warrants that they are a person who falls within the above descrip tion of persons entitled to receive the Presentation. This Presentation is not to be disclosed to any other person or used for any other purpose.

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Note: The financial information contained in this document, including the financial information presented in a number of tabl es in this document, has been rounded to the nearest whole number or the nearest decimal place. Therefore, the actual arithmetic total of the numbers in a column or row i n a certain table may not conform exactly to the total figure given for that column or row. In addition, certain percentages presented in the tables in this document refl ect calculations based upon the underlying information prior to rounding, and accordingly, may not conform exactly to the percentages that would be derived if the relev ant calculations were based upon the rounded numbers.

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"2022 represents a transformational year focused on delivering a platform to support a profitable and highly cash generative business in future"

Financial performance - H1 2022

• Group revenue of £8.1m, 589% increase vs £1.2m in H1 2021, reflecting Boom acquisition and end of Covid restrictions
• Site level EBITDA of £3.1m (H1 2021: £0.4m) and Group Adjusted EBITDA1 profit of £1.1m (H1 2021: loss of £0.8m)
• Escape Hunt EBITDA margins of 39% ahead of internal benchmark of 30%
• Operating loss of £2.4m (H1 2021: loss £2.2m)

Strategic progress

• Ambitious site opening targets set for 2022 being achieved
• Boom Battle Bar estate expanded to 17 at 30 June 2022; 4 owner operated and 13 franchise, up from 7 at acquisition in November 2021
• Escape Hunt owner operated network expanded by one to 19 at 30 June 2019
• Boom Battle Bar owner operated sites performance following anticipated maturity curve and demonstrating ability to deliver target margins and returns
• Both brands receiving excellent consumer feedback

1. Earnings before interest, tax, depreciation and amortization, calculated before pre-opening losses, exceptional items, and other non-cash items. See slide 13

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"XP Factory established itself as one of the fastest growing, pre-eminent leisure businesses in the UK"

Site openings continuing at pace

• New Boom sites opened since 30 June 2022; franchise sites in Sheffield and Chelmsford; owner operated (O+O) in Edinburgh and Plymouth
• Acquisition of former Boom franchise sites in Cardiff and Norwich
• At 28 Sep 2022, 21 Boom units trading - 8 O+O and 13 franchise
• A further Escape Hunt unit opened in Edinburgh, bringing O+O total to 21
• 5 Boom units (3 O+O and 2 franchise) currently in build, alongside 2 O+O Escape Hunt sites

Performance

• Continued positive performance since 30 June 2022 from both Escape Hunt and Boom
• Escape Hunt revenue in 12 weeks to 12 September 2022 was up 11% compared to the same period in 2021 which included VAT benefit
• Solid performance from Boom owner operated sites delivering £1.4m turnover in 12 week period to 12 September 2022
• Unit performance improving in line with expected maturity curve and more mature sites hitting benchmark EBITDA margins
• Boom property pipeline strongly supports the overall target of 27 open Boom sites by year end; including 11 O+O sites - well ahead of target of 7

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