Whole Earth Brands, Inc. will bring some of the first Regenerative Organic Certified sweeteners to market under its Wholesome(R) brand. Wholesome, founded in 2001, was a pioneer in establishing Fair Trade standards within the sweetener aisle, bringing consumers high quality products that can have a positive impact on people and planet. Wholesome has worked with Whole Foods Market to launch its Regenerative Organic Certified cane and turbinado sugars nationwide in the United States in January 2023.

Regenerative Organic Certified is a revolutionary new agricultural certification for food, textiles, and personal care ingredients. According to the Regenerative Organic Alliance, it is based on three pillars requiring farmers to go above and beyond in practices that ensure healthy soil, the ethical and humane treatment of animals, and fairness for farmers and workers. Regenerative Organic Certified was created through a partnership between Rodale Institute(TM), Dr. Bronner's(R) and Patagonia(R) as well as others, to address the climate crisis, soil degradation, biodiversity loss, factory farming, and fractured rural economies globally.

Wholesome launched the first Regenerative Organic Certified Cane Sugar in Whole Foods Market following a rollout beginning on January 16(th) to 516 Whole Foods Market stores across the United States. In addition to being labeled Regenerative Organic Certified, both the Cane and Turbinado Sugars are packaged in a 72% bio-resin pouch that utilizes a bio-resin made from sugarcane, reducing the use of virgin plastic in the supply chain.