Mack-Cali Realty Corporation and Ironstate Development Company broke ground on January 14, on a new type of residential tower: URL(R) Harborside. URL(R), which stands for Urban Ready Living(R), is a direct response to the needs and desires of those looking to live in apartments that use less energy, provide more innovative spaces, and offer public areas that foster community. URL(R) Harborside 1, a uniquely-designed, 69-story, multi-family residential tower, will bring 763 contemporary rental residences to Mack-Cali's Harborside and the Jersey City Waterfront.

The $291 million development, the first phase of URL(R) Harborside which will ultimately feature three towers comprising 2,358 residences overlooking the Manhattan skyline, is expected to be completed in mid-2016. The project will create hundreds of jobs in Jersey City, including construction and other full-time employment opportunities. The URL(R) concept was developed by Ironstate president, David Barry, to provide people with innovative housing that maximizes space, reduces energy consumption, is more environmentally sustainable, offers close and easy access to public transportation, and provides public areas that foster community.

Designed by acclaimed Dutch architecture firm, Concrete, URL(R) Harborside will be a flagship property with a distinctive tower reflective of its waterfront landscape. URL(R) Harborside 1 will rise on a vacant parcel adjacent to Mack-Cali's Harborside Plaza 5 and will become the tallest residential tower in New Jersey. Further, the project will provide a new east-west connection of Bay Street within Harborside and add public spaces and retail vibrancy to the neighborhood.

The location provides unparalleled easy access to the Exchange Place PATH station, the Hudson-Bergen Light Rail, and nearby ferry service.