Vera Bradley, Inc. Launches New ReActive Collection
January 09, 2020 at 06:30 pm IST
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Vera Bradley, Inc. announced its latest innovation and entrance into the sustainable fashion movement with its newest collection, ReActive. The new line of luggage, bags and accessories was designed to make a lighter impact on the planet and enable customers to make more eco-friendly choices, as each yard of fabric is made from 16 recycled PET bottles. The ReActive collection will launch on January 16, 2020 in three new patterns and six styles including a Sling Backpack, Small Gym Bag, Travel Duffel, Tote, Grand Backpack and Mini Sling Backpack. The sustainable line has everything that customers know and love about Vera Bradley’s current Lighten Up collection – including being lightweight, water-repellent, and durable with the same look, feel and price point – making it the perfect companion for everyday active life, travel and beach. Following the initial launch in January, additional styles – including an all new Convertible Sport Bag – as well as spring and summer patterns will be introduced in February and March, and the collection will continue to evolve throughout the year to meet customers’ seasonal needs.
Vera Bradley, Inc. is a designer of women's handbags, luggage and other travel items, fashion, and home accessories. The Company operates through three segments: Vera Bradley Direct (VB Direct), Vera Bradley Indirect (VB Indirect), and Pura Vida. The VB Direct business consists of sales of Vera Bradley products through Vera Bradley full-line and factory outlet stores in the United States; e-commerce sites verabradley.com and verabradley.ca; the Vera Bradley online outlet site; and typically, the Vera Bradley annual outlet sale in Fort Wayne, Indiana. The VB Indirect business consists of sales of Vera Bradley products to, specialty retail locations, all of which are located in the United States; as well as department stores, national accounts, third-party e-commerce sites, and third-party inventory liquidators; and royalties recognized through licensing agreements related to the Vera Bradley brand. Its Pura Vida is a digitally native lifestyle brand.
VERA BRADLEY, INC. 
