UserTesting announced the availability of new test templates for the UserTesting® Human Insight Platform that help retail banks build more user-friendly features and in-branch experiences and improve how customers engage and interact across channels and devices. Banks that leverage first-party human insight are at an advantage over those that don't, as they have the ability to see and hear first-hand how their customers react to these experiences. From behavior and sentiment, to preference and attitude, the company's latest banking templates provide these organizations with an easy way to understand and build empathy for their customers and target audiences' in real-time.

With the company templates, retail banking teams can capture direct feedback from prospects and customers at each stage of their banking journey to get a true understanding of their customers' needs, expectations, and reactions to the communications, products, and services their bank provides. These templates are designed for both leaders and practitioners who manage design, marketing, product, and CX departments in retail banking. Organizations can use the company's pre-built questions as-is or customize the templates to address their specific needs.

Capturing feedback can be done by leveraging the UserTesting first-party, opt-in network of contributors or getting feedback directly from their own network of customers, partners, and employees. The new templates are focused on helping retail banks deliver useful, accessible, and compelling banking experiences, and add to the more than 100 pre-built testing templates available on the UserTesting Human Insight Platform.