Upstart announced the launch of Recognized Customer Personalization (RCP). This new feature of the Upstart Referral Network enables banks and credit unions to present a customized loan offer to their existing customers who are looking for a loan on Upstart.com. More than 20 lenders within Upstart?s network have already opted into RCP.

With this capability, lenders can identify when an existing customer is actively shopping for a loan, offering an opportunity for that lender to expand their relationship by making a compelling offer of credit. Features include: Instant identification of a lender?s customer and their tradeline status, enabling an immediate and automated response with a customized and branded offer of credit. Credit offers completely tailored to existing customers, including credit box, risk tolerance, return target, loan size and terms, and geographic focus.

Ability for nationwide lenders to choose between Upstart?s AI-enabled credit decisioning or the institution?s existing and approved underwriting model. Available for personal loans with expansion to auto loans and home equity lines of credit (HELOC) in the future.