AMSTERDAM, Jan 31 (Reuters) - The Dutch data protection authority (DPA) on Wednesday fined Uber Technologies and its Dutch unit 10 million euros ($10.84 million) for infringement of privacy regulations.

Uber failed to inform on the full details of data retention periods concerning European drivers, or to name the non-European countries in which it shares this data, the DPA said.

Uber also obstructed its drivers' efforts to exercise their right to privacy, the authority added.

($1 = 0.9228 euros) (Reporting by Piotr Lipinski, Editing by Louise Heavens)