TV2U International Limited announced the full commercial launch of TV2Africa, the direct-to-consumer OTT streaming service delivered in partnership with Africa Enterprise Media Group. Following the successful soft launch of the service earlier this year, AEMG's 10,000 existing subscribers were migrated to the new IVAN-X powered platform over the weekend (3-4 November). IVAN-X has now fully superseded the incumbent technology provider's solution, and the rebranded TV2Africa service is widely available to consumers in South Africa, Namibia, Botswana, and Mozambique. At launch, TV2Africa will host a range of local African content and will add international assets to the platform in the coming months. Subscribers can access TV2Africa on any web browser, with a dedicated app on Android and soon on iOS app stores. Payment gateways have been integrated and are live, giving consumers a range of options over the payment methods they want to use. TV2U and AEMG are now in the advanced stages of introducing an integrated advertising solution from Akamai. The Akamai solution will make it possible for the TV2Africa platform to inject highly targeted and relevant advertising directly into each consumer's encrypted content stream. Once it has been integrated and paired with deep user-level insights available under IVAN-X, this will be used to secure additional advertising-based revenues. Under the terms of the commercial licensing agreement, AEMG will run active local promotions to drive customers to the platform. Separately, AEMG will also offer a branded, fully-managed and white-label streaming platform to its ISP, operator, and content rights holder customers. As outlined in the previous market update dated 2 November 2018, AEMG and TV2U are targeting one million paying subscribers in the first year of operation.