TruGolf Holdings, Inc. announced a strategic agreement with Franchise Well, to accelerate its global expansion through a regional developer franchise model. This relationship marks a pivotal moment for TruGolf as it harnesses the power of franchising to amplify its global presence and cater to the burgeoning demand for immersive off-course golf experiences. This collaboration comes at a time when the franchising market is experiencing a significant shift towards experience-based and recreational concepts.

According to recently released data from The National Golf Foundation, 45 million Americans aged 6 and above played golf in 2023. This record-setting total includes 32.9 million people who played off-course golf, with 18.4 million of them who participated exclusively in off-course golf activities at places such as driving ranges, indoor golf simulators, or golf entertainment venues. Only 12.1 million played exclusively on-course, furthering the trend of off-course golf easily overtaking on-course participation.

The collaboration with Franchise Well will propel TruGolf?s growth strategy forward through the regional developer franchise model, targeting seasoned franchise owners to spearhead expansion. Unlike traditional franchising models aimed at individual investors, TruGolf?s approach focuses on empowering developers to build and scale territories, ensuring rapid strategic market penetration and sustainable growth.