Treace Medical Concepts, Inc. announced Nathan Minnich has been appointed Sr. Vice President, Marketing, effective immediately. In this new position, Mr. Minnich will lead all aspects of Treace's marketing efforts, with a focus on expanding the Company's physician outreach, patient awareness and market penetration efforts. During his career, Nathan has led the development, implementation and execution of successful marketing and direct-to-consumer strategies and programs for several medical technology and healthcare businesses, including most recently at Align Technology.

His proven track record of success in building class-leading marketing programs will be instrumental as The company continue to focus on driving revenue growth, advancing patient awareness/DTC initiatives, and launching new products, including SpeedPlate Implant Fixation Platform and Micro-Lapiplasty System. Mr. Minnich is an accomplished marketing leader with significant senior management experience in the healthcare and medical device sectors. He most recently served as Vice President, Americas at Align Technology, Inc. where he led a consumer marketing and business innovation team for the Invisalign System.

Prior to Align, he was Vice President of Neuromodulation at LivaNova PLC from 2014 to 2019. Earlier in his career, Mr. Minnich held several sales and marketing roles of increasing responsibility at UCB, AstraZeneca and Johnson & Johnson. Mr. Minnich received a B.S. in Health Policy & Administration from Penn State University and an M.B.A. from Centenary University.