TomTom N.V. announced that it is deepening and extending its collaboration with Microsoft. TomTom's maps and traffic data will power location-based services across Microsoft's solutions, reaching hundreds of millions of people and organizations daily, and the companies will closely work together on bringing innovations to market, including AI-infused products. In addition, TomTom is reaffirming Microsoft Azure as its preferred cloud provider.

The new agreement reflects TomTom and Microsoft's shared commitment to delivering cutting-edge location technology to businesses and consumers. TomTom powers Azure Maps, which through the Azure cloud platform, enables enterprises and developers to incorporate rich mapping and location capabilities into solutions, ranging from spatial analytics to internet-of-things and asset-tracking. TomTom's location technology is also used in Microsoft's first-party offerings.

AI-powered search engine Bing, data visualization tool Microsoft Power BI, Microsoft 365, and others utilize TomTom's maps and services to support their location-based features. To bolster their collective success, TomTom and Microsoft will collaborate on product innovation, using Microsoft's AI prowess and TomTom's extensive location technology experience to develop AI-powered solutions for the automotive, logistics, and broader mobility domains. The companies will jointly pursue go-to-market initiatives, support customer success, and offer expert guidance.

TomTom and Microsoft have been working together since 2016, with TomTom powering Microsoft?s Azure Maps location services, and the companies later expanding their cooperation to mapping data and services for Microsoft?s first-party offerings. As a natural evolution of their relationship, the companies have also been collaborating on automotive solutions, driving innovation for generative AI-powered automotive solutions, and developing an in-vehicle digital cockpit and infotainment solution with cloud analytics.