Contents
1 Business Overview
2 1Q FY10/21 Highlights
3 1Q FY10/21 Financial Results
4 FY10/21 Earnings Forecast
5 1Q FY10/21 Action Plan Progress
6 Competitive Strengths
7 Our Services and Business Model
8
References
Corporate Philosophy
We open the door to a better future for our lives and the world
Using technologies for the challenge of solving social issues
We are constantly changing without any fear of failure and challenging conventional thinking to realize a better future which we dream of. We will be a source of products that help solve social issues and have benefits for people. We will also pursue appropriate earnings for steady growth as we expand and upgrade our operations. We believe that maintaining an environment where we can live in peace with our loved ones will lead directly to our growth and a better life for people worldwide.
We will strive to solve social issues using security for people in order to create a society with peace of mind.
Business Overview
The Fraud and Spam Prevention Services of Tobila Systems
The only business in Japan that uses a fraudulent call database for the prevention of malicious calls and other fraud and spam activities
1
Malicious calls are blocked for all
TobilaPhone subscribers
Malicious call data from the police or other gov't agency
Integration of the malicious phone number
Malicious call data collected by Tobila Systems
Malicious call
1Q FY10/21 Highlights
Highlights
Sales and operating profit are in line with the FY forecast
Priority is investments in people and alliances for faster medium/long-term growth
Net sales:
¥335 million (up 23.9% YoY)
Operating profit: ¥123 million (up 22.7% YoY)
1Q FY10/21 Topics
Strategic actions
A stronger infrastructure
• Investment in Thinca Co., Ltd.
• Studies for new security services
• More alliance partners for TobilaPhone Cloud
• Started a new human resources system
An environment where people can realize their potential
• Established a stock remuneration system
Increases employees' focus on medium/long-term growth
Phishing reports are about six times higher than one year earlier
To protect customers from phishing, Tobila Systems collects and analyzes information for about 100 million MMS/SMS messages every month and has a fraudulent mail database with more than 160,000 entries. In addition, we are using this database to create ideas for new services.
Phishing Reports
50,000
43,972
45,000
32,171
40,000
35,000
30,000
30,967 28,575 28,727
25,000
20,814
20,000
15,000
5,000
10,000
0
7,630
9,671
11,645
14,245
16,811
16,767
Feb.
Mar.
Apr.
MayJun.
Jul.
Aug.
Sep.
Oct.
Nov.
Dec.
2020
Jan. 2021
Financial Summary (2/2) Progress vs. Plan
Performance was consistent with the first half and fiscal year plans for sales and earnings
Emphasis on advertising and other SG&A expenses temporarily decreased due to the priority on building a marketing framework for faster growth starting in the second half. Operating profit was briefly ahead of the plan as a result.
Sales Composition
Sales growth in the core mobile phone services category has slowed somewhat and we are taking actions to increase the number of users
Landline phone services sales were higher than forecast due to the demand created by the switch from old to new products. This demand is expected to continue until February 2021.
Unit: Millions of yen
Fraud and spam prevention services
Mobile phone services
Landline phone services
Business phone services
Other services
QoQ Changes in Operating Profit
The cost of sales, including the cost of attachments, which is a variable expense, increased because of the temporary upturn in sales of landline phone services
Unit: Millions of yen
FY10/21 Quarterly Expenses
The cost of sales and SG&A expenses were generally as planned Advertising expenses temporarily decreased because some expenditures were made later than planned
Unit: Millions of yen | 1Q FY10/21 | 4Q FY10/20 | 1Q FY10/20 | ||
Results | QoQ | Results | YoY | ||
Cost of sales | 89 | 83 | 107.9% | 77 | 116.0% |
Labor cost | 58 | 55 | 106.4% | 54 | 108.0% |
Depreciation | 10 | 12 | 86.6% | 11 | 89.5% |
Others | 48 | 47 | 101.0% | 30 | 156.5% |
Pct. of cost of sales classified as R&D expenses and assets* | 23.7% | 28.5% | 83.2% | 20.1% | 117.9% |
SG&A expenses | 122 | 126 | 97.2% | 93 | 131.8% |
Personnel expenses | 45 | 44 | 102.7% | 41 | 110.4% |
Advertising expenses | 15 | 29 | 51.6% | 0.8 | 1,760.3% |
R&D expenses | 16 | 17 | 98.0% | 8 | 210.5% |
Others | 44 | 35 | 127.9% | 42 | 104.9% |
*The percentage of the cost of sales included in R&D expenses and assets due mainly to the characteristics of work performed by employees
Stock repurchases and dividend payments reduced cash and deposits. Priorities are the efficient use of capital, financial stability and shareholder distributions. Debt can be used to fund upcoming investments.
Unit: Millions of yen
Current assets
Cash and deposits
Notes and accounts receivable-
trade
Other Non-current assets
Property, plant and equipment
Intangible assets
Investments and other assets
Total assets
Liabilities
Current liabilities
Non-current liabilities
Net assets
Equity ratio
1Q FY10/21
FY10/20
Change
1,150 944
1,413 1,218
-263
-273
161
150
+10
44
45
0
267
234
+33
61
65
-3
118 86 1,417 287 278 8 1,129 79.7%
114 54 1,647 300 288 11 1,347 81.7%
+4
+32
-230
-13
-10
-3
-217 -2.0%
* All amounts are rounded down to the nearest million yen
No significant negative impact of the second state of emergency. Moving quickly regarding changes in Japan's cell phone carrier market while watching for the effects on prospects for more growth.
Japan's real GDP growth rate has been recovering, but consumerspending is expected to decline because of the current second state of emergency.
• A shift to online sales as cell phone carriers start offering new service plans and rates
• Realignment of the mobile phone market as users change to new carriers
• Work with cell phone carriers for taking actions that reflect carriers' new service plans and rates and the accelerating growth of online sales of mobile phones
• Continue creating proposals for services for new cell phone carriers to adapt to the realignment of Japan's cell phone carrier market.
FY10/21 Earnings Forecast
FY10/21 Forecast
No change in the fiscal year forecast as first quarter sales and earnings were generally as planned
Unit: Millions of yen | FY10/21 Plan | 1Q FY10/21 | 1Q vs. FY10/21 Plan |
Net sales | 1,410 | 335 | 23.8% |
Operating profit | 517 | 123 | 23.8% |
Ordinary profit | 515 | 123 | 23.9% |
Profit | 352 | 84 | 24.1% |
Although progress vs. the plan differed in each business sector, there are no revisions to the fiscal year forecast for sales, earnings and the dividend.
▶ Management involvement by young people for developing skills over many years
▶ Recruit experienced people for the technology, sales planning and administration departments
▶ Increase employee retention by establishing a stock compensation program
Growth in Monthly Active Users of Fraud and Spam Prevention Service
About 11.33 million monthly active users* (as of January 31, 2021)
Temporary decline in the fixed-payment contracts carriers' active users due to migrate from old apps to new apps
Sales based on monthly active users x unit price are continuing to climb
FY10/19
FY10/20
FY10/21
* Monthly active users (MAU) are the number of users of our products and services who access our server at least once a month to update a blocked phone number list automatically or to activate our app or other services. If a person uses multiple devices and each device has a separate agreement, the person is counted as different users.
* Number of the monthly active users includes some provisional figures. The data may vary somewhat when the finalized figures are released and reflected in the data.
Improved the terms of fixed-payment contracts (2/3 of 1Q sales are after this revision)
Slowing growth of sales based on monthly active users x unit price because of change in installation method
Quarterly sales of major contract categories of filtering services for mobile phones
Monthly active users x unit price
No. of contractors x unit priceFixed payment
1Q 2Q 3Q 4Q
FY10/20
*Difference between 4Q FY10/20 and 1Q FY10/21
*See page 35 for information about the contract categories.
1Q FY10/21
Performance vs. Prior Quarter*
▶Monthly active users × Unit price
Sales 104.1%
Monthly active users 101.2%
No. of contractors × Unit price Sales 100.0% Monthly active users 109.9%
Fixed payment Sales
108.8%
Monthly active users 99.2%
Action Plan for New Businesses (1)
The first step of the medium-term plan alliance strategy Starting to study collaboration that can generate synergies
TobilaPhone Cloud
Investment in Thinca Co., Ltd.
Plan to conduct studies concerning the integrated operation of Thinca's Kaiwa Cloud ("Kaikura"), a customer contact cloud for inbound calls (calls from customers), and TobilaPhone Cloud, which is used for outbound calls (calls to customers).
We are seeking more partners to advance to the second and third steps of this alliance strategy involving the use of TobilaPhone Cloud as well as other services and our database.
Action Plan for New Businesses (2)
Considering a new service using a fraudulent database
created by collecting and analyzing data for mail messages
from a single cell phone carrier
New security service proposals
We have a fraudulent mail database with more than 160,000 entries resulting from the collection and analysis of dangerous URL information obtained from about 100 million mail messages every month. We plan to use this database for shutting out spoof websites that masquerade as legitimate sites and for other purposes.
We are explaining this idea and submitting proposals to companies in trouble with spoofing as we consider launching this new security service.
Action Plan to Build a Stronger Infrastructure (1)
Repurchased stock for the establishment of a restricted stock compensation program for employees
Objective of the restricted stock compensation program
This program gives employees an additional incentive to contribute to the sustained growth of corporate value and further aligns the interests of employees with those of shareholders.
Requirements for receiving restricted stock
To encourage employees to remain at Tobila Systems for many years, restricted stock cannot be sold for three years. In addition, part of the restricted stock cannot be sold until Tobila Systems' results of operations reach a predetermined level.
We will consider granting more restricted stock as needed in order to recruit and retain talented individuals.
Recruiting activities attract talented people and succeeded at hiring people quickly, including hiring for sales/administration positions; recruiting activities are continuing
The Social Issue of Fraud and Spam Activities
The Significant Need for Filtering Services to Block Fraudulent Calls
▶In 2019, there were 16,851 recorded cases in Japan of fraud and spam activities.
▶Financial losses caused by this category of fraud remained high, a total of ¥31.6 billion in 2019, showing serious concerns.
▶Seniors accounted for 83.7% of all individuals who suffered losses due to this type of fraud, creating an urgent need for measures to create a safe and secured society.
An increasing volume of fraud and spam activities taking advantage of the COVID-19 crisis
Strengths of Tobila's Database Technology
Constant improvement in accuracy because accumulated data increases along with the number of users
defined telephone use data
Data from police
Large volume of clearly
Rapid identification of blocked phone numbers
Our goal is the特el殊imi詐nat欺ion被of 害pro撲ble滅msにcau挑se戦db!y fraud and spam activities in Japan!
The High Barriers to Entry of the Fraud and Spam Prevention Services
Tobila Systems is effectively the only source of this service in Japan - No competitors
▶ Analysis using more than 1.1 billion units of data. There is no company or service in Japan that can match this level of data analysis.
▶ The 10 patents for our unique algorithms make it very difficult for a new competitor to emerge.
▶ A cyclical system in which data accuracy improves as the number of users increases. The database must be constantly checked and updated because criminals are always changing the phone numbers they use.
Call accepted/rejected by users
Fraudulent call database
Data from the police
Users' phone call statisticsExclusive survey data
Integration of malicious call information
Malicious call rejection/warning
The suspicious/malicious phonenumber list is constantly updated
Filtering Service for Mobile Phones
Included in the optional packages of NTT docomo, KDDI (au), SoftBank and other cell phone carriers
Offered as an app for filtering fraudulent calls
Carrier/App (Examples)
Incoming call screen (when suspicious/malicious number is detected)
A function for automatically displaying information about the caller
Cell phone carriers offer optional packages containing several apps Carrier shops explain these apps to customers when they purchase a phone service subscription
Business Model for Filtering Service for Mobile Phones (2/2)
The three main contract categories with cell phone carriers
The monthly active users × unit price model will be the primary source of growth
Tobila Systems' sales remain the same regardless of changes in the number of the carrier's user contracts and monthly active users
The Market in Japan for Optional Packages for Filtering Service for Mobile Phones
More than 44 million potential users of Tobila Systems apps at no extra charge Monthly active users are now only about 10.93 million - Enormous growth potential
No. of cell phone contracts
No. of contracts for optional packages
Monthly active users of Tobila Systems apps
* Number of cell phone contracts: Quarterly Data on Telecommunications Service Contract Numbers and Market Share, Ministry of Internal Affairs and Communications (June 29, 2020)
* Number of contracts for options: Tobila Systems estimate based on data collected by Tobila Systems for SoftBank, Smart Pass and Smart Pass Premium contracts as announced by KDDI for au (https://www.kddi.com/corporate/ir/finance/report-segment/), and the number of contracts for options announced on December 19, 2018 for NTT Docomo
* Number of the monthly active users includes some provisional figures. The data may vary somewhat when the finalized figures are released and reflected in the data.
▶Goal is to supply a fraudulent/annoying message (MMS/SMS) filter to all carriers ▶Enlarge ways to generate earnings to become even more profitable
Fraudulent call database
Fraudulent mail database
Automatically identifies and blocks mail and SMS originating from a dangerous telephone number or dangerous website
URL.
In January 2021, information for about 100 million mail messages every month was collected and analyzed in order to establish a fraudulent mail database with more than 160,000 entries.
* Tobila Systems' own examination of fraudulent/annoying mail received by users of the fraudulent message filter
* For this examination, Tobila Systems identified and examined messages with URLs that appeared most frequently and used its own algorithms to identify and examine mail having the distinctive characteristics of a fraudulent/annoying message.
Phishing reports more than doubled over a six-month period One reason is the COVID-19 crisis
→Increase in phishing mail professing to pay recipients special government benefits Another reason is fraudulent messages appearing to come from a legitimate sender → Many reports of phishing messages from parties pretending to be Amazon, a cell phone carrier, parcel delivery service or other company
Source: October 2020 Phishing Reports, Council of Anti-Phishing Japan
50,000
43,972
40,000
30,000
20,000
10,000
0
Aug. Sep. Oct. Nov. Dec. Jan. 2020 2020 2020 2020 2020 2021
Filtering Service for Landline Phones
Offered mainly as a service that is embedded in Home Gateway and sold as an optional package to users of landline phones
▶ The fraudulent call filtering system is embedded in the Home Gateway service that telecommunication companies provide to their customers
▶ The fraudulent call filtering system can be used with a landline phone (IP phone) by selecting the basic optional package
Home Gateway Fraudulent Call Filtering Flowchart
Provided to the Home Gateway systems of three companies
With Attachment for Landline Phones Incoming calls trigger one of three colors depending on the level of safety LED
Malicious caller
Call
LED light emitting unit
Business Model for Filtering Service for Landline Phones
Sold as part of the optional package for IP phones
Sold by KDDI and other carriers along with landline phone services
Three telecommunications companies include the Tobila Systems fraudulent call filtering service in their optional packages
There is much potential for growth by forming alliances with more companies
No. of landline phone contracts
About 53.67 million
About 30% want a call filtering service even at an additional cost
Anticipate more natural growth as part of optional packages for growth potentiallandline phones (IP phones)
Enormous
sold with a fiber-optic service
Potential users of optional packages
About 16.10 million
About15.70 million
Monthly active users of Tobila Systems app
*Number of landline phone contracts: Quarterly Data on Telecommunications Service Contract Numbers and Market Share, Ministry of Internal Affairs and Communications (June 29, 2020)
*29.8% of all users want a fraudulent call filtering service at an additional cost irrespective of whether or not they have ever received a malicious call according to the Smartphone Malicious and Fraudulent Call Survey by Mobile Marketing Data Laboratory (November 5, 2015).
TobilaPhone Biz Business Model (1/2)
Using partners for the sale of the TobilaPhone Biz fraudulent call filtering service
▶ Automatic call rejection; no need for time-consuming preparation of lists of phone numbers to be blocked
▶ Improves operating efficiency by reducing unwanted phone calls by salespeople
▶ Includes a recording capability that strengthens corporate compliance and reduces the risk of errors when receiving/placing orders
Tobila Systems investigationsTobilaPhoneTobilaPhone Biz for fiber-optic links
Fraudulent call database
TobilaPhone Biz for fiber-optic links
Simple display for operations
Users can reject calls from unknown numbersRegistration of up to 10,000 numbers for rejection or acceptance
Searches of phone call recordings
Attachment exclusively for TobilaPhone Biz Automatic accumulation of malicious phone number data and updating of list of blocked numbers Use a browser to listen to recordings
Calls from unknown numbers can also be input for rejection. | 10,000 rejection and acceptance numbers can be registered. No need to worry about the deletion, or time needed for deletion, of numbers registered in the past for rejection. Users can locate a specific recording on a browser by using the attachment's webNo need to buy playback software because recordings can be heard using a browser. Simply use a PC browsermanagement screen. All recordings are organized for a recording search on the management screen byaccording to the date and time and caller. inputting a name, telephone number or date and time. |
TobilaPhone Biz Business Model (2/2)
A steady revenue stream model in which monthly licensing fees increase along with the number of companies using this service
What is TobilaPhone Cloud?
A cloud-based business phone service that allows people to use their personal smartphones for business activities
*Depending on the number of users, one company may have more than one basic service package. *For more information about the basic service package: (https://tobilaphone.com/biz/cloud/price/)
Earnings Forecast
Medium-term Growth Projection ▶Mobile phone services
Expect rapid sales growth to continue because there is still substantial growth potential
▶Landline phone services
The goal is steady sales growth because of the large potential market for landline phone services and high level of interest in these services
▶Business phone services
Aiming for a big increase in sales because of growing demand for TobilaPhone Cloud services, a new business, as more people work from home
▶M&A strategy
Target companies that can create synergies with the goal of achieving dynamic sales growth
Company name Securities code Established
Tobila Systems Inc. 4441
December 1, 2006 (Founded on April 1, 2004)
Head office address
Pacific Square Nagoya Nishiki 7F
2-5-12, Nishiki, Naka-ku, Nagoya, Aichi
Business Management
Development and provision of fraud and spam prevention systems
Atsushi Akita Tomoki Matsushita Toshihito Goto
No. of employees Location
Takuya Yuki Akemitsu Nakahama Tomoyuki Matsui Hisashi Tanaami 66 (Includes 12 temporary employees; as of January 31, 2021)
Nagoya, Tokyo, Osaka
Major memberships
Council of Anti-Phishing Japan
Aichi Prefecture Crime Prevention Association Gifu Prefecture Crime Prevention Society Mie Prefecture Crime Prevention Association Shizuoka Prefecture Crime Prevention Association
Director
Atsushi Akita
General Manager of Administration Dept.
Tomoki Matsushita
Representative Director and President Born in 1980
Managing Director and CFO,
Toshihito Goto
FY10/21 Quarterly Results
Unit: Millions of yen | FY10/20 | FY10/21 | |||
1Q | 2Q | 3Q | 4Q | 1Q | |
Net sales | 270 | 319 | 312 | 331 | 335 |
Fraud and spam prevention services | 244 | 295 | 290 | 312 | 316 |
Other services | 26 | 23 | 22 | 19 | 19 |
Cost of sales | 77 | 82 | 78 | 83 | 89 |
Labor cost | 54 | 53 | 54 | 55 | 58 |
Depreciation | 11 | 10 | 10 | 12 | 10 |
Others | 30 | 42 | 36 | 47 | 48 |
Pct. of cost of sales classified as R&D expenses and assets* | 20.1% | 22.5% | 22.6% | 28.5% | 23.7% |
SG&A expenses | 93 | 94 | 99 | 126 | 122 |
Personnel expenses | 41 | 42 | 44 | 44 | 45 |
Advertising expenses | 0 | 11 | 14 | 29 | 15 |
R&D expenses | 8 | 7 | 10 | 17 | 16 |
Others | 42 | 32 | 31 | 35 | 44 |
*The percentage of the cost of sales included in R&D expenses and assets due mainly to the characteristics of work performed by employees
Disclaimer
This presentation includes forward-looking statements that incorporate the current outlook, forecasts and risk factors. There are many uncertainties that may cause actual performance to differ from these statements.
Risk factors and uncertainties include the economic environment in Japan and other countries, such as the industry and markets where Tobila Systems operates and changes in interest rates and foreign exchange rates.
Tobila Systems has no obligation to update or revise the forward-looking statements in this presentation even if there is new information, a future event or any other reason for an update or revision.
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Tobila Systems Inc. published this content on 17 March 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 17 March 2021 10:01:06 UTC.