SAN JOSE, CA--(Marketwired - Mar 30, 2015) - TiVo Research and Analytics, Inc. (TiVo Research), a subsidiary of TiVo Inc. (
clypd will provide buyers and sellers of TV inventory with targeting data and performance metrics powered by TiVo Research's data products, including the True Target Indices. This information will enhance the data-driven capabilities of the clypd platform for the benefit of those partners transacting programmatic television with clypd.
"TiVo Research's relationship with clypd is an industry-leading example of how MVPDs, broadcasters and cable networks can maximize the value of their ad inventory by making it available for purchase in an environment optimized for transparent audience-based ad targeting," said TiVo Research Chief Research Officer Jonathan Steuer. "Using privacy-compliant, aggregated, single-source data to define audiences is critical for optimizing campaigns against reach, frequency and cost targets. Using the clypd platform, media owners can enable buyers to execute transactions directly against these audiences and then use the metrics offered by TiVo Research to measure campaign impact and maximize efficiency."
"The clypd and TiVo Research solution is enabling data-driven TV ad sales and delivering actionable insights," said clypd's VP of Product Jason Burke. "TiVo Research adds another dimension to clypd's audience and data models with advanced audience measurement to deliver maximum advertising and media sales ROI."
With the introduction of TiVo Research data on the clypd platform, buyers can now better identify and activate their audience using planning and performance KPIs. clypd will bolster and enhance its use of current demographic and other television data sources with TiVo Research data, allowing for a better understanding of specific attributes, such as TV viewing behaviors, product purchase behaviors, automobile ownership or custom direct-match behavioral data, and further enabling efficient and advanced programmatic selling by TV advertising media owners.
About TiVo Research and Analytics, Inc.
TiVo Research and Analytics, Inc., a wholly-owned subsidiary of TiVo Inc. (
About TiVo
TiVo Inc. (
About clypd
clypd is the advertising technology platform built exclusively for the television industry, empowering media owners with programmatic ad solutions. Founded in 2012, the company's TV sales platform delivers workflow automation, data-enhanced decisioning and provides media partners with tools to manage their sales efforts. clypd's innovations around programmatic television is opening doors for incremental digital budgets currently not available to the TV media owners. The clypd team is comprised of both TV and digital advertising experts, which uniquely positions the company to understand and meet the needs of the television industry while leveraging the best programmatic strategies from the digital world.