The Greater Cannabis Company, Inc. to update shareholders on its recent launch of a line of beauty and cosmetics products under the Bob Ross license. The Company, through its Koltuv Ventures partnership, is developing and commercializing products under the highly sought out Bob Ross licensing program for use in beauty and cosmetics categories. The first cosmetic items in the Bob Ross Beauty line will include a collection of lip tints and eyeshadows that are based on actual colors created by Bob Ross, which he used to create some of his iconic works. Starting with his beloved PBS series, "The Joy of Painting," Bob Ross became a cultural icon celebrated by generations of fans. His calm demeanor and supportive tone brought the literal joy of painting to enthusiasts around the world. Recently this iconic brand has been reinvigorated by a new generation of consumers looking for authentic and uplifting positivity and calmness. Now with a strong nostalgia for the show and new fans by way of streaming, Bob Ross went from this unassuming creative artist to now this pop culture icon.